1. USE KEYWORD FILE NAMES: By naming your html file
relevant to your keywords, you can gain a slight advantage.
This is a relatively minor aid so don't go overboard with
it.
2. AVOID USING ROBOTIC SUBMISSIONS TO THE TOP SEARCH
ENGINES: When submitting your web page to one of the
top 8 search engines, try to post your page manually
rather than using any automated software or sites that
post for you to get into the prime search engines. Many
people believe that over 70% of your hits will come
from Google and Yahoo! It's probably worth spending
a considerable amount of time trying to get a good ranking
from theses search engines. (Actually Yahoo is more
like a directory than a search engine and requires that
you read their help pages about their listing method)
3. BE SURE TO USE YOUR KEYWORDS IN YOUR PAGE TITLE:
Many search engines will look to see what words you
have used in your page title tag. It is VERY important
that you include the keywords you want to be found under
in this title tag.
4. GET YOUR PAGE LINKED FROM OTHER SITES: Some search
engines will increase your relevancy if your site is
linked to from other sites. Try to establish as many
links as possible from other locations before you submit
your web page for placement.
5. AVOID USING JAVA AND FRAMES IN YOUR PAGES: Search
engine robots have a difficult time with pages containing
Java and frames (not the Java Script tip below which
is ignored by search engines). In order to establish
a high relevancy and therefore a high rank do not use
these methods in the pages you submit to the search
engines.
6. THE FIRST 250 WORDS OF TEXT: Search engine robots
scrutinize the first 250 word of text in your page for
relevancy and keyword count. You must use your keywords
in the appropriate proportions in this part of your
page. Some say a 10% - 40% keyword count in this section
of text is ideal. ALWAYS start this text with the page
title you used in the title tag. Avoid keyword repetition
(i.e. repeating keywords one after the other).
7. DO NOT USE THE META REFRESH COMMAND: This command
is used to automatically transfer a page to another
without requiring reader input.
8. DO NOT USE TEXT THAT IS THE SAME COLOR AS THE BACKGROUND:
Search engines look for text that is the same color
as the background which is being used to increase the
keyword count without the reader seeing the text. This
has become a definite no no and you may be penalized
for such tactics.
9. USE LINKS CONTAINING KEYWORDS: One way to increase
a keyword count is to use a series of working or non-working
links containing a description and link that incorporate
your keywords. This also has the advantage of providing
links to other web sites from your page which the search
engines also look for.
10. USE THE IMAGE ALT TAG TO INCREASE YOUR KEYWORD
COUNT: Every image allows you to include a text description
of that image in the alt tag. Use these tags to incorporate
keywords or phrases to increase your keyword count.
Search engines do consider alt tags in their relevancy
rankings.
11. USE KEYWORDS IN PLURAL: Try to use your keywords
in the plural form. Such as, CLOCKS instead of CLOCK.
A user search on the keyword CLOCK will find both CLOCK
and CLOCKS but a user search for CLOCKS will usually
not turn up pages using the keyword CLOCK in singular
form.
12. KEEP META TAG DESCRIPTION TO 25 WORDS OR LESS:
Most search engines will truncate your description if
it is too long deleting possible key points you are
trying to convey. Keep your meta description to 25 words
or less to avoid having posted an incomplete message
to readers.
13. KEEP META TAG KEYWORD LISTS UNDER 1000 CHARACTERS:
Keep your meta tag keyword list to under 1000 characters.
Anything more and you may have your relevancy rank penalized
by search engines. Additionally, do not repeat any one
keyword in the keyword meta tag more than three times.
charge of your website ranking and get higher search
engine ranks.
You are free to use this article on your website but
please include a link back to www.Googlepublisher.com
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